My husband is going to run a marathon this year. To take that statement at face value, you would assume that he is a runner, that he is the fit and healthy type and that he has probably done a half marathon before.
None of these assumptions would be accurate. To be fair, when we met ten years ago he would go for the occasional run. He even entered a few fun run type events, although the furthest distance he’d ever achieved was circa 10-12km. Fast forward to present day and he is essentially going from zero to hero. From couch to marathon. From directionless and unmotivated, to single minded and driven. Whilst this may be a sign of a midlife crisis, it is most definitely an achievement worth celebrating.
Upon winning an entry to the ASB Auckland Marathon event, he umm-ed and ahh-ed about the distance to enter. A half would have been impressive, ‘Go for the full,’ I flippantly said. Go for the full he has, and not just in distance, but in fundraising too.
By setting a big hairy audacious goal, a significant stretch for distance and funds raised, he has had to be significantly more disciplined in his approach. With 42.2km to run and $4,220 to raise, he has had to understand the gap that existed between current and ideal states, then create a clear path to get there. He has had to develop a comprehensive plan that has had to flex and bend obstacles arose. He has had to create tactics that align with both his fundraising and training strategy for maximum efficiencies. He has built awareness, created interest and converted his followers to capture donations. I have never seen him more focused and so clear about the steps that he needs to take to achieve a goal.
His last training run was 28km, his donations are surging ahead at $3.5k. Come the end of October he will have not only run a marathon and made a huge difference to Starship Children’s Hospital, but he will have knocked his BHAG out of the park. Something that at first glance he thought was unachievable.
This to me is a story of the power of a goal. Not just any goal, but a stretch goal, a BHAG.
The discipline and focus required to achieve something that borders the unachievable is one of the most powerful tools in the strategist’s toolkit. What can seem scary at first forces you to think in a way that you would not have otherwise. In business, or in life, what is driving you? What is your stretch goal? What sits at the outer edge of what you think is achievable?
To see more about Howard’s journey and donate: https://aucklandmarathon2016.everydayhero.com/nz/howard